Leveraging brand equity while owning an independent business is one reality of owning a franchise.   Another reality is that successful franchisees actually build equity in their business.   Locations that are successful and make a profit are normally worth more today than the day they bought the franchise.  This equity is used by many in the franchise world as a supplement to their retirement when they reach the end of their working life and want to change course.

Is your current job or your current business gaining the equity you desire?

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