Starting a new business is a daunting task no matter what the product, market or your experience and background.   As part of an investigation into a possible business venture, you will be faced with starting from scratch or getting help from existing entities.  One portion of this investigation will be to determine if you can leverage any good will that may exist with possible business partners.  If a possible business arrangement will supply you with a track record, referral system, support system and help you eliminate costly mistakes it may be worth considering.  This supply of the items listed above is all part of a brand’s equity.

Most people think of brand equity just in marketing terms and public recognition.  For a Franchisee, brand equity means so much more.  The supply of systems and processes, a long track record and an established way of doing business all are part of the franchise brand.  As far as IntelliTurf is concerned, it is part of our equity as well.

What will be supplied to you by the arrangements you will make starting your new business.  Is there any equity in those arrangements?

Back to Franchise Benefits